12 VIP customers just crossed 60 days silent — $11,400 of historical revenue at risk.
Twelve customers in your VIP cohort (top 5% by LTV, avg $950 spend) haven't ordered in 60+ days. Three of them (Maya R., Drew K., Sofia P.) have a pattern of ordering every 45-50 days — they're past due, not lost.
I drafted a 3-line personal note for those three (Klaviyo, sent from jj@daizo.com, no template feel) and queued the other 9 into a softer "we miss you · 15% off" cohort flow set to fire Wednesday at 10am.
Shopify · 90d cohort
Klaviyo · VIP segment
Order cadence model
Personal email · 3 drafts